THE UNAWARDS 2024 PUBLIC VOTE IS OPEN

Choose your favourites now…

by Darren Caveney

After receiving a record-breaking 593 entries a team of 30 external judges are currently battling through a tonne of great work to draw up the 2024 UnAwards shortlist.

But, as you know, the UnAwards are different to other awards because YOU get the chance to choose three of the big winners through a public vote.

And that public vote is now open.

You have a tough, tough challenge now to select the winners from three important categories:

>> LIFETIME ACHIEVEMENT

>> COMMS TEAM OF THE YEAR

>> BEST GUEST POST OF 2024

You can cast your votes HERE

The public vote closes on Monday 25 November (midnight)

Choose wisely.

And good luck to all of you.

DON’T FORGET TO GET YOUR TICKET TO THE BIG DAY

Darren Caveney is owner and creator of comms2point0, creative communicators ltd and the UnAwards

wow. a record breaker. what next in the unawards 2024?

🔥 WOW. WOW. WOW. 🔥
You lot are amazing.

by Darren Caveney

An absolute record-breaking haul of almost 600 entries has landed in the UnAwards 2024.

That’s huge.

In the process, you just created the biggest new treasure trove of comms learning, insights and case studies I can think of.

Thank you so much.

Incredibly, the last entry dropped into the inbox at 23.59 last night. Yes I did stay up til the witching hour to watch.

Well done to everyone who entered.

It's now over to the small army of independent judges to put their expert skills to good use. They have a hell of a lot of work to do so thank you, I appreciate you.

What next?

- 30 judges will work through your entries
- Shortlists will be published by 17 November.
- And the public vote will go live in 3 categories before then.

If you want to guarantee being at the glittering #UnAwards24 ceremony get your tickets whilst you can HERE.

The detailed timeline is available HERE.

See you on Friday 6 December at the epic Everyman Cinema, Birmingham.

Finally… Thank you, thank you

Huge thanks to the sponsors who make this all possible:

CAN Digital

ALIVE WITH IDEAS

ORLO

E-SHOT

LOCAL GOVERNMENT ASSOCIATION

BEHAVIOUR CHANGE NETWORK

PERAGO

WHETSTONE COMMUNICATIONS

GREY FOX MARKETING AND COMMUNICATIONS

SEASHELL COMMUNICATIONS

RUBY BHATTAL COACHING

Darren Caveney is creator and owner of comms2point0 and Creative Communicators Ltd and creator of the UnAwards

10 x top tips to win an UnAward

Here are some valuable lessons and insights from past winners, judges and sponsors

by Darren caveney

Thanks to everyone who attended the recent webinar - How to win an UnAward.

We heard top tips and insights from past winners, judges and sponsors on how to get shortlisted and win an UnAward.

It was fascinating to listen to their insights, and my top 10 takes from the session were:

1.  Know your metrics (and include them) – Don’t be vague here, the judges are looking out for evidence of SMART objectives

2.  Include testimonials – Can you include testimonials from the your audiences on the work you have delivered?

3.  Data is your friend – what data was your work based on? Make sure you include them in your entry.

4.  What is creativity? Creativity comes in many forms. We tend to think of creativity as the visual elements but think more widely about it, for example where you creative with your use of data?

5.  Use the EAST framework when it comes to behaviour change work.

6.  The AMEC evaluation framework is a great resource and way to shape your work and entry content.

7.  Check out COMMS:FILES for inspiration and examples of previous entries.

8.  Can AI help you with your entry?

9.  Be creative with your entry. Comms people are creative writers so write your entry form creatively. One past winner shared that their entry included references to David Bowie and The Matrix.

10.  And, finally, don’t be scared to enter. So many people say that they “haven’t done anything good this year”. This isn’t true. Every team has done good and important work. Give it the chance to flourish and be noticed.

If you missed the webinar it’s really worth a listen - here’s the recording of the session.

The UnAwards close on 30 October, midnight, and are never ever extended.

Here’s the dedicated UnAwards website with everything you need to craft and enter your winning submission.

Good luck.

Darren Caveney is creator and owner of comms2point0 and Creative Communicators Ltd and creator of the UnAwards

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UNAWARDS 2024 TICKET SALES ARE LIVE

Tickets for the UnAwards 2024 ceremony are LIVE. Don’t leave it too long to grab yours…

by Darren Caveney

The 9th annual awards will be held at’s iconic home - the Everyman Cinema in the Mailbox in Birmingham - on Friday 6 December at 9.30am for a 10am start.

Tickets will cost just £30 + vat and are on sale now.

Please remember it’s always a sell out so please don’t be slow to buy

You can buy your tickets HERE

ALL NEW WEBINAR: HOW TO WIN AN UNAWARD

Winning an UnAward is a very special thing.

But how can you win one?

Find out exactly how by getting the inside track from past winners and current judges in this special new webinar.

by Darren Caveney

There’s plenty of time left to get your entries in to the 9th annual UnAwards.

I’ve seen first hand the difference an award shortlisting and win can make to an individual and to a team. Even an organisation. I truly believe that they’re a very important part of what we do.

External, independent recognition makes us feel good, yes, but it’s also an important endorsement that what we do makes a real difference and is considered to be good practice.

They look pretty good on the CV too.

I see brilliant work every single week on my travels around the UK working with teams.

But some teams are convinced that they haven’t done anything good enough to enter.

I disagree – everyone has delivered good and valued work in the past 12 months.

Now is the time to showcase your work – no one else will do this for you

It’s absolutely a time to be selfish and to spend some time on you and your work and to get an entry in, and see how far it can go.

The phrase “in it to win” is much over-used but it does however still ring true.

So what’s this new webinar?

It’s a one-ff chance to hear from past winners and current judges who will share their trade secrets about what has gone in to an UnAward win and, importantly, what the judges look for.

You can pitch in with questions to our extra special panel too.

Who is on the panel?

• Alan Oram – judge and director at Alive with Ideas

• Mandy Pearse - experienced award winner and judge

• Laurel Chilcot-Smithson - strategic communications manager at Hertfordshire Council

• Lindsay Coulson – experienced award winner

• Hannah Yorke - social and digital consultant at Orlo

• John-Paul Danon – judge and commercial director at CAN Digital

• Alex Waddington - owner of Whetstone Communications

• Chris Elias - communications lead at Perago

Plus, some previous winners and others involved in this year’s UnAwards.

When is it?

Wednesday 9 October – 12 noon - 1pm.

We thought it might be a good time at the end of the week to put work away and join a short, fun webinar aiming to inspire you for the final two weeks of the entry window.

Fancy it?

We’ll do it on Teams and you can register below.

if you can’t be there we’ll make the recording available.

But try to be there – it will be a fun hour that might just help you get an UnAward win.

REGISTER HERE

Darren Caveney is creator and owner of comms2point0 and Creative Communicators Ltd and creator of the UnAwards

THE UNAWARDS 2024 ARE OPEN

The 9th annual UnAwards launch TODAY. They're the most exciting and accessible industry awards around. Now is not a time to quietly sit back and hope your organisation recognises and appreciates your efforts. Instead try and get yourself shortlisted for an UnAward to really put your work on the organisational map.

by Darren Caveney

Well, 2024 has been more of the same for communicators everywhere - stretched, busy, in demand, and with a general election thrown in for good measure. But still you have delivered brilliant and important work.

So, as summer turns to autumn, it’s time to launch the UnAwards and get you, your teams and the industry proudly entering and showcasing your best work. Now is not the time to let it pass and wait until next year.

The UnAwards are a huge passion of mine. They were established to recognise the hard work, creativity, successes of the communications and PR industry, largely but not exclusively by any means in the public sector.

They are truly accessible and do not run to generate a profit. They exist to celebrate and fly a flag for good people doing good things.

Something I think are now even more important than ever before.

WHAT DO I MEAN BY ACCESSIBLE?

Well, for starters it’s £free to enter

For seconds, it’s the simplest entry form you’ll find anywhere. This year again there is the fancy online entry form, courtesy of headline sponsors, CAN Digital. You can enter multiple categories with a single entry form too.

And for thirds, if you manage to bag a golden ticket to the most fun awards ceremony around it will cost you just £30.

I hope you’ll agree that definitely classes as accessible.

NEW TO THE UNAWARDS?

Well there's more here but in a nutshell they are the most accessible and innovative awards in our industry - free to enter, fun to attend and a celebration of our community's achievements.

There are 21 categories, so something for everyone, including this year an all-new behaviour change category sponsored by the Behaviour Change Network.

Even better you can enter the same piece of work in multiple categories to increase your chances of being shortlisted.

And if you come along to the big day – shortlisted or not – you’ll enjoy one of the very best networking events of the year

Oh and you get to watch a classic movie, which always remains a closely guarded secret until the day.

THE UNAWARDS IN NUMBERS…

• 9th annual UnAwards

• 450 entries last time

• 21  categories

• 3 public votes categories to decide winners

• 2k public votes last year

• 20+ external judges

• 275k visits to the comms2point0 website so far in 2024

• 140 attendees

THE UNAWARDS – THEY KEEP ON GIVING...

Each year the winners are invited to showcase their winning work at the popular UnAwards Winners Masterclass in the new year. Also free to attend. More on that another time.

HOW DO I ENTER AND WHAT IS THE DEADLINE?

The cool new online entry form can be found HERE.

And the closing date is 30 October at midnight. Please, please remember that the closing date is NEVER extended.

WHEN IS IT AND HOW CAN I ATTEND?

The 8th annual awards will be held at its iconic home - the Everyman Cinema in the Mailbox, Birmingham - on Friday 6 December at 9.30am for a 10am start.

Tickets cost just £30 + vat and will go on sale on 18 September. Please remember it’s always a sell out so don’t be slow to buy.

And there’s more…

There will be a pre-UnAwards social at the comms world’s favorite Brum restaurant, The Indian Streatery on 5 December. The food is delicious and I’ve agreed a £25 per head menu that you’ll love. If you’d like to join us you can register HERE.

So, ‘People of Comms’

How often have you heard the phrase – comms and PR people are bad at their own comms and PR?

That really shouldn’t be the case should it? Would you buy the services of a web agency who had a terrible web site?

So it’s time to kill that one off for good.

It's time to promote our successes – shout about them, if not quite from the rooftops then at least down the corridors of power. Let’s be proud and celebrate our achievements.

Other professions do, and some may deliver a hell of a lot less than you do.

So embrace this rallying call and book out some time in your diaries to pull together your entries and showcase your best work.

No one else will do this for you.

That other non-important work demand which can stifle – meetings, ad-hoc requests, multiple distractions and the “could you just…” passing trade won’t go away. Ever.

But you might have a rather nice UnAward-winning certificate hanging proudly on your office wall. So be a little selfish with your time for once.

Darren Caveney is creator and owner of both comms2point0 and the UnAwards and the owner of creative communicators ltd